Connections | Page 16 - Issue 2, 2017

01 | 09 | 2017 In Press

Innova is excited and proud to announce their exclusive Australian distribution partnership with Verseidag of Germany, member of the Jagenberg Group.

Innova will exclusively represent Verseidag in four separate divisions including:

  • Architecture - PVC and PTFE coated fabric membrane
  • Duraskin® - tent, marquee, industrial and biogas
  • SEEMEE® - large format digital printing
  • TAG - special solution textiles

Verseidag has sales and marketing offices strategically located throughout the world and is pleased to be joining forces with Innova to service the needs and expectations of Australian, New Zealand and South Pacific markets.

The Verseidag name is respected worldwide for innovation, premium quality and specific coated and composite technology for various highly demanding fields. As all development and production are completed solely in-house in Germany, this means Verseidag has full command over its quality.

Verseidag has a long-standing commitment to quality management, environmental sustainability and energy efficiency, backed by their various ISO certifications including ISO 9001, ISO 14001 and ISO 50001. Verseidag is also a proud contributing partner of VinylPlus, the European PVC Industry’s Voluntary Commitment to sustainable development.

Like Verseidag, Innova also has long term goals to reduce the environmental impacts of their business practices and products. For many years, Innova has constantly strived to be at the forefront of textile membrane recycling in Australia. The synergy and shared passion between both companies for quality assurance and socially responsible products will ensure Innova continues to deliver technically superior differentiated textiles to the marketplace.

The new generation of PVC membranes

To coincide with this new partnership, Innova is also delighted to announce the launch of Verseidag TXA-F series PVC membranes. The collection is initially available in 250cm width and in three different weights; 650gsm, 750gsm and 900gsm.

The improved TXA-F series includes a TiO2 reinforced PVC coating and a bilaterally applied PVDF lacquer on both sides. This multi-layered coating structure will further enhance UV resistance and colour fastness. This ensures ease of maintenance and reliable performance, which is backed by a superior 15-year warranty. All products comply with Australian and International fire standards.

Innova, together with Verseidag, has also formulated four additional key architectural colours (champagne, sandcastle, storm grey and black) within the 650gsm range. These colours are purpose-designed for the Australian market based on Innova’s extensive knowledge and experience of industry needs and expectations.

Verseidag is globally recognised as one of the most reputable technical textile manufacturers within the diverse industries in which they operate. Numerous iconic structures worldwide have been completed using Verseidag PVC and PTFE membranes. These include:

  • Burj Al Arab in Dubai, UAE – the third tallest hotel in the world;
  • National Arena in Bucharest, Romania;
  • Impala Shipping Terminal in Callao, Peru – world’s largest covered structure (equivalent to five(5) MCG stadiums);
  • Prince Mohammad Bin Abdulaziz International Airport in Medina, South Arabia

Innova is holding large stocks of the three TXA-F ranges. This continues their longstanding commitment and reputation for supporting their customers and the industry. New catalogues and marketing collateral of Verseidag’s full range are now available.

Architecture and Solar Protection

Innova also supplies an extensive complementary collection of solar protection textiles. These provide limitless colour and texture combinations for coordination across multiple outdoor applications. These flexible textiles include:

  • Sauleda PVC fabrics - VIP-FR, Cube, Trend and Trend Light,
  • Sauleda 100% solution dyed acrylic fabrics – Lisos, Lisos Force and Sea Star.

From small projects to the largest stadium applications, Innova has solutions for any design and budget.

Specialists in textile solutions 

In February 2017, Kylie Knox was appointed Director of Innova International and Sean Philipson became Chief Executive Officer. Both have more than 35 years of combined industry experience and there is no doubt their passion and commitment have directly contributed to Innova’s ongoing success. Glenn Renshaw has also recently joined the team as the new National Sales and Marketing Manager. He brings more than 37 years of experience within the textile manufacturing and technical textiles industries and is responsible for sales team leadership.

“Since our inception 29 years ago, we have been at the forefront of the Architectural and Solar Protection markets in Australia. Our longstanding partnership with Spanish manufacturer Sauleda and now with Verseidag allows us to bring to the market a much broader range of product options to our existing and new customers. We believe with our current business structure we are in the best position to service our customers’ needs and expectations. We will continually strive to be the leading specialists in textile solutions and we are looking forward to introducing eight (8) new products in the next 12 months. Product innovation remains our priority.” says Kylie.

For more information and technical assistance on these new products, contact Innova on +61 3 9551 8722 or visit Follow their Instagram and LinkedIn pages to stay up to date or to join the conversation on their latest projects. 


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